Why does corporate brand expression matter?

"As intangible as culture can be, how visibly a company expresses its brand, values, and culture through its workplace can have a very real impact on a business. Companies that actively develop their culture return 516 percent higher revenue and 755 percent higher income than those that do not, according to a Harvard Business School study of 207 organizations over 11 years."

Read more: workdesign.com

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